Inbound Marketing Specialist

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Inbound Marketing Specialist

Location: Ottawa
Job Code: MS-001
Number of Openings: 1

Position Description:

As an Inbound Marketing Specialist at NOVA Networks, you will be an essential part of our marketing team. Your role will be to identifying new opportunities and optimizing content strategies. More specifically, you will be able to:

Responsibilities:

Develop a strong understanding of products, competition, industry and marketing goals and objectives of the industry

Actively brainstorm and propose new ideas for inbound marketing campaigns

Write various marketing materials including blogs, newsletters, social media content and more

Measure the effectiveness of campaigns against agreed key performance indicators (KPIs)

Understand analytics and data, using them to create effective content strategies

Maintain up-to-date knowledge of the industry’s best practices, strategies, and offerings around inbound marketing

Create, manage, and execute multi-channel marketing campaigns that leverage SEO, social, inbound marketing, email campaigns, and events to grow customer acquisition


Candidate Requirements:

  • Relevant Degree or Diploma in Marketing, or equivalent experience in marketing preferred.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Bonus skills: HTML/CSS, Adobe Creative Suite.
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